Press: Treehugger

Startups now turning upscale restaurants & bars into coworking spaces during the day

The following excerpt is taken from treehugger.com: 

Coworking spaces are a hot trend in the real estate industry. According to the 2017 Global Coworking Survey, there are now over 13,800 coworking spaces worldwide, with an estimated total of 27,000 cropping up by 2020. There is a lot of demand, and not everyone is going to sign up for a membership for a coworking space that can cost hundreds of dollars -- often, people may just head on over to a local café with wifi. However, some cafés are now fighting back against the influx of these space-hogging, laptop-toting coworking armies, by cancelling their wifi altogether.

Instead, remote professionals in a growing number of cities can now choose another kind of membership, one that allows them to work out of a bar or restaurant during those slower business hours during the day, before they revert back to serving diners and bar patrons during the evening.

The same concept is being plied by competitors like WorkEatPlay, where office space is being hosted in high-end restaurants that can offer members delicious food and full service. And it's not just New York: cities like Austin, Sydney, Melbourne and Tel Aviv are now home to similar startups such as Switch CoworkTwoSpace and Pub Hub.

Adapting bars and restaurants into daytime offices offers a new twist to the coworking trend that is honestly quite intriguing, and possible further evidence of the coffe-shopification of everything. For starters, you can't argue with the significantly lower membership fees that would allow remote professionals to still network and be less isolated, while also having access to a collection of high-end spaces with most of the perks of a dedicated coworking space, and without the hassle of waiting for your application to be reviewed. There's also the advantage of working out of a space with a beautiful ambiance that doesn't feel like a cookie-cutter office space. And best of all: being able to turn off the computer and partake right away when happy hour rolls around.

Read more about it here

Press: HFF Advisor

When Coworking Meets Retail

 

The following excerpt is taken from HFF:

Switch Cowork is trying to grow the largest "underground" network of freelancers, startups and remote workers in and around Austin, Texas, and the company is achieving this goal by marketing restaurants for work space. Co-founders Christa Freeland and Jacob Morin launched the company in November 2016 after they came to the realization that it's difficult to work in a coffee shop due to size, limited access to outlets and often unpredictable Wi-Fi. They initially wanted a coffee shop designed for work, something akin to a blending of spaces between café and office, but Freeland noted that it came with issues.

"It's risky to start because of the time it would take to build and that it's an unproven, very capital intensive mode," she said. "I though of doing an MVP [minimum viable product] of that idea to just collaborate with well-designed restaurants that don't open during typical office hours anyway, to operate their space as a place to cowork."

Available restaurants are updated on the Switch website. Cost for the service is $95 per month for a standard monthly plan. Switch also offers individual and team pricing. For those not sure about committing to a full month, the company offers a $10 daily rate after a free week to try out the service.

Read more about it here

Press: Community Impact Newspaper

The following excerpt is taken from a Community Impact article:

Switch Cowork, which turns local bars and restaurants into co-working spaces during the day, relocated April 10 from Trackside, 507 Calles St., Austin, to Rebel Pizza Bar, 7858 Shoal Creek Blvd., Austin.

Co-owner Christa Freeland said the move was brought on by a desire to provide service in a more central location. www.switchcowork.comwww.rebelpizzabar.com

Press: Future of Everything

The following excerpt is taken from the Future of Everything blog:

For our parents, the goal was to find a job they liked and move up the ladder until they could retire. On the other hand, people today (and not just the millennials) tend to last less than 5 years at a job and if you ask around, most people would rather work at home or in coworking spaces of their choosing than in a cramped office.

Thanks to the cloud, video calling, and the internet of things, coworkers really don’t need to cohabitate during the day. A virtual office specifically makes it a lot easier to stomach when your office space boss says, “Oh, oh, and I almost forgot. Ahh, I’m also gonna need you to go ahead and come in on Sunday, too…“ You may be at work, but at least you’re still in your PJs.  

Every year we see companies in all industries make the switch to a shared or virtual office space and as technology improves you can only expect that trend to increase. For more on that and the future of coworking we asked a group of industry experts…

What's the future of coworking spaces? Here's what Christa Freeland from Switch Cowork had to say:

“We’re on the cusp of a new coworking trend that is the shapeshifting of physical spaces. We have seen examples of this with some OfficeMax and Lifetime Fitness locations carving out a coworking space in their buildings for their customers. Even with locally owned businesses, we’re doing that at Switch by partnering with well-designed restaurants to operate them as a shared work space during the day when they usually sit empty or aren’t open."

Read more here.

Switch Sponsors SXSW FinTech Event: SoFin @ SXSW 2017

In support of early-stage entrepreneurs and advancements in technology, we partnered with CEO, Mike Langford and his team at finservMarketing to support the event "SoFin @ SXSW 2017". Click here to learn more about the startup pitches and demos.

Photos from the event:

Switch Cowork
Christa Jacob Switch Cowork