When Coworking Meets Retail
The following excerpt is taken from HFF:
Switch Cowork is trying to grow the largest "underground" network of freelancers, startups and remote workers in and around Austin, Texas, and the company is achieving this goal by marketing restaurants for work space. Co-founders Christa Freeland and Jacob Morin launched the company in November 2016 after they came to the realization that it's difficult to work in a coffee shop due to size, limited access to outlets and often unpredictable Wi-Fi. They initially wanted a coffee shop designed for work, something akin to a blending of spaces between café and office, but Freeland noted that it came with issues.
"It's risky to start because of the time it would take to build and that it's an unproven, very capital intensive mode," she said. "I though of doing an MVP [minimum viable product] of that idea to just collaborate with well-designed restaurants that don't open during typical office hours anyway, to operate their space as a place to cowork."
Available restaurants are updated on the Switch website. Cost for the service is $95 per month for a standard monthly plan. Switch also offers individual and team pricing. For those not sure about committing to a full month, the company offers a $10 daily rate after a free week to try out the service.
Read more about it here.