Christa Freeland

Switch Cowork at World Entrepreneur of the Year 2017

Contributing to the World Entrepreneur of the Year event session “Future-Proofing Your Workforce”, Co-Founder and CEO, Christa Freeland, had the opportunity to share her experience starting Switch Cowork as a restaurant workspace concept in Austin, Texas.

World Entrepreneur of the Year Signage

World Entrepreneur of the Year Signage

 

During the break out session she discussed her idea of creating a business model designed specifically to address the workspace and community needs of freelancers, young companies, and remote workers.

The session kicked off with Nancy Altobello (EY’s Global Vice Chair and Head of Talent) interviewing award-winning author Tammy Erickson on collaboration, innovation and nature of work.

Based on research from the EY Contingent Workforce Study, almost one in five US workers will have alternative work arrangements by the year 2020, or the equivalent of 31 million people.

Leading the session: Tammy Erickson and Nancy Antobello

Leading the session: Tammy Erickson and Nancy Antobello

 

If part-time workers are added to that number, they predict as much as 40-50% of the workforce will be non-permanently employed in less than five years.

One of the biggest takeaways of the session was Tammy’s suggestion that leaders of today and tomorrow need to give their employees more flexibility. Also she predicted that new job titles will become more focused around projects versus areas of business or departments of companies.

Also, after polling the audience of business leaders and entrepreneurs from all around the world, it became evident that "culture" was the number one way their businesses would attract the next generation of top talent.

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For further trends and information around the future of the workforce and workplaces, check out Tammy's Twitter stream here: https://twitter.com/tammyerickson.

Press: HFF Advisor

When Coworking Meets Retail

 

The following excerpt is taken from HFF:

Switch Cowork is trying to grow the largest "underground" network of freelancers, startups and remote workers in and around Austin, Texas, and the company is achieving this goal by marketing restaurants for work space. Co-founders Christa Freeland and Jacob Morin launched the company in November 2016 after they came to the realization that it's difficult to work in a coffee shop due to size, limited access to outlets and often unpredictable Wi-Fi. They initially wanted a coffee shop designed for work, something akin to a blending of spaces between café and office, but Freeland noted that it came with issues.

"It's risky to start because of the time it would take to build and that it's an unproven, very capital intensive mode," she said. "I though of doing an MVP [minimum viable product] of that idea to just collaborate with well-designed restaurants that don't open during typical office hours anyway, to operate their space as a place to cowork."

Available restaurants are updated on the Switch website. Cost for the service is $95 per month for a standard monthly plan. Switch also offers individual and team pricing. For those not sure about committing to a full month, the company offers a $10 daily rate after a free week to try out the service.

Read more about it here.

Press: Future of Everything

The following excerpt is taken from the Future of Everything blog:

For our parents, the goal was to find a job they liked and move up the ladder until they could retire. On the other hand, people today (and not just the millennials) tend to last less than 5 years at a job and if you ask around, most people would rather work at home or in coworking spaces of their choosing than in a cramped office.

Thanks to the cloud, video calling, and the internet of things, coworkers really don’t need to cohabitate during the day. A virtual office specifically makes it a lot easier to stomach when your office space boss says, “Oh, oh, and I almost forgot. Ahh, I’m also gonna need you to go ahead and come in on Sunday, too…“ You may be at work, but at least you’re still in your PJs.  

Every year we see companies in all industries make the switch to a shared or virtual office space and as technology improves you can only expect that trend to increase. For more on that and the future of coworking we asked a group of industry experts…

What's the future of coworking spaces? Here's what Christa Freeland from Switch Cowork had to say:

“We’re on the cusp of a new coworking trend that is the shapeshifting of physical spaces. We have seen examples of this with some OfficeMax and Lifetime Fitness locations carving out a coworking space in their buildings for their customers. Even with locally owned businesses, we’re doing that at Switch by partnering with well-designed restaurants to operate them as a shared work space during the day when they usually sit empty or aren’t open."

Read more here.

Switch Sponsors SXSW FinTech Event: SoFin @ SXSW 2017

In support of early-stage entrepreneurs and advancements in technology, we partnered with CEO, Mike Langford and his team at finservMarketing to support the event "SoFin @ SXSW 2017". Click here to learn more about the startup pitches and demos.

Photos from the event:

Switch Cowork
Christa Jacob Switch Cowork

 

 

Project Entrepreneur Class of 2017: Christa Freeland from Switch Cowork

Switch Cowork Christa Freeland Project Entrepreneur

Happy to announce that Switch Cowork cofounder, Christa Freeland, was selected for the Project Entrepreneur Class of 2017. Project Entrepreneur ignites bold ideas by providing women access to the tools, training and networks needed to build scalable, economically impactful companies. 

Rent the Runway cofounders, Jennifer Hyman and Jenny Fleiss partnered with UBS to break traditional barriers in women's paths and democratize the knowledge and resources necessary to establish their own disruptive businesses. 

Read more from their press release here: http://projectentrepreneur.org/inspiration/announcing-the-class-of-2017/