Jacob Morin

Press: HFF Advisor

When Coworking Meets Retail


The following excerpt is taken from HFF:

Switch Cowork is trying to grow the largest "underground" network of freelancers, startups and remote workers in and around Austin, Texas, and the company is achieving this goal by marketing restaurants for work space. Co-founders Christa Freeland and Jacob Morin launched the company in November 2016 after they came to the realization that it's difficult to work in a coffee shop due to size, limited access to outlets and often unpredictable Wi-Fi. They initially wanted a coffee shop designed for work, something akin to a blending of spaces between café and office, but Freeland noted that it came with issues.

"It's risky to start because of the time it would take to build and that it's an unproven, very capital intensive mode," she said. "I though of doing an MVP [minimum viable product] of that idea to just collaborate with well-designed restaurants that don't open during typical office hours anyway, to operate their space as a place to cowork."

Available restaurants are updated on the Switch website. Cost for the service is $95 per month for a standard monthly plan. Switch also offers individual and team pricing. For those not sure about committing to a full month, the company offers a $10 daily rate after a free week to try out the service.

Read more about it here.

Switch Sponsors SXSW FinTech Event: SoFin @ SXSW 2017

In support of early-stage entrepreneurs and advancements in technology, we partnered with CEO, Mike Langford and his team at finservMarketing to support the event "SoFin @ SXSW 2017". Click here to learn more about the startup pitches and demos.

Photos from the event:

Switch Cowork
Christa Jacob Switch Cowork



Press: The Austinot

Switch Cowork Converts Austin Eateries Into Community Spaces

The following excerpt is taken from The Austinot.

Working from home seems pretty glamorous: controlling your own hours, guiding your own fate, wearing nothing but sweatpants.

Take it from someone who has lived that life, though. The shine wears off pretty quickly, and the walls can seem to close in around you. It can become lonely, and you can become nocturnal and a hermit.

Enter coworking spaces. Austin has experienced an explosion of them as digital professionals, startups and entrepreneurs seek enjoyable ways to work among others. Community and collaboration are everything–the cornerstones of the coworking way of life.

I recently spend a day working in a space that takes these cornerstones and adds a third: innovation.

Switch Cowork is a hyperlocal coworking company that converts unused restaurants and bars into coworking spaces during the day. Think about it. Austinites love going out to eat and drink, so restaurants and bars are everywhere. During the week from 9-5, though, these beautifully furnished spaces can sit vacant, just waiting for the dinner rush to begin after 5 p.m.

You know what ends at 5 p.m.? The workday. This is where the story of Switch Cowork begins. Founders Christa Freeland and Jacob Morin saw potential that no other company had quite tapped into. Could those in the coworking community use a variety of fully furnished spaces to work from when home gets too claustrophobic, allowing restaurant owners to put their clean and relaxing spaces to work during the day?

Read more here.

Press: Community Impact

Community Impact Austin Switch Cowork

Co-working and Live-Work Spaces Are Turning Austin's Office Environment On It's Head, Industry Experts Say

The following excerpt is taken from the Community Impact:

Dozens of co-working spaces have opened throughout Central Austin since David Walker said he and his partners first brought the concept to the city in 2008.

After increases in rent forced him to close his East Austin co-working space, Conjunctured, Walker—who has since helped launch a global co-working consulting company—said he saw what Austinites were missing: alternative workspaces, or places where communities of like-minded people could gather to work and exchange ideas in productive environments.

“[The growth of alternative workspaces] is a trend,” he said. “It’s not a fad; it’s not going to go away.”

To read more click here.